Mobile App. AR. Motion capture.
TASK: Project Manager
This famous women's sportswear brand wants to extend its community related to sport, healthy living, women's care and nutrition to the metaverse.
As a first step they commissioned SNGULAR STUDIOS to design a mobile App, as well as the AR content and videos of Yoga/Fitness classes taught by Mia, the 3D avatar who is the identity of the brand in the virtual world, the point of connection and communication with their audience.
The animation of the classes was done using advanced motion capture techniques in order to preserve the realism and naturalness of the real instructor in the 3D avatar. This was a great challenge as mockUp recordings of such a long duration had never been made before.
As a first step they commissioned SNGULAR STUDIOS to design a mobile App, as well as the AR content and videos of Yoga/Fitness classes taught by Mia, the 3D avatar who is the identity of the brand in the virtual world, the point of connection and communication with their audience.
The animation of the classes was done using advanced motion capture techniques in order to preserve the realism and naturalness of the real instructor in the 3D avatar. This was a great challenge as mockUp recordings of such a long duration had never been made before.